Recognizing Excellence in Social Media Marketing Leadership

Defenders of typical pharma "social media" site awrds insist that we must reward even the most elementary attempts that pharma is making to have online conversations despite all the regulatory obstacles that they face. I agree. But instead of having awards for the work product, why not give awards to the pioneers who have lead the way to create these sites? We can learn more from how these pioneers overcame the obstacles to launch a social media project than from the end result -- even if the end result is flawed or faux. Marketing campaigns and Web sites come and go, but pioneers move on to new positions and continue to spread their influence far and wide.

To better recognize the value of these pioneers, I propose the Pharmaguy Pharma Social Media Pioneer Award.

Learn more about the award here and view the current list of nominees here.

Nominate and Vote for Your Candidate(s) Now!
The Pharmaguy Social Media Pioneer Award is sponsored by ExL Pharma and the 4th Annual Digital Pharma East Conference. The "winners" will be announced during the conference in October, 2010.

Thank you for your participation,

John Mack (Pharmaguy), Editor of Pharma Marketing News


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